Today I am going to reveal one of the latest network marketing strategies involving the proper promotion of health and wellness products that many struggling network marketers are overlooking in favor of the latest gimmicks on internet marketing strategies that have not been proven yet. Too many network marketers are so focused on the business side of the equation because of the intense competition surrounding a wide range of health and wellness products out there in the market place that can literally make your head spin. Many network marketers mistakenly think that in order to stand out from the crowd, they have to focus on promoting the business side of network marketing in order to attract the health and wellness mindset. Today I am going to use my father as a perfect example of how an herbalist friend of his convinced him to try an actual health and wellness product that is not part of the network marketing industry. My father is a perfect example of how his friend has carefully staked out his target market of those who are passionate about health and wellness to generate highly qualified leads for the health and wellness product he was marketing. If you are struggling with the network marketing strategies that you are currently using, I hope this story will change your perspective on how to promote to the health and wellness masses in a unique way.
My father suffers from a bad case of skin rashes especially below the belt. In other words, he also had a bad case of jock itch. After trying all the different kinds of ointments that sold over the counter in stores like Walgreens, he came to the conclusion after numerous trials that those products didn’t work. Every time I come over to visit him in San Francisco at his house, I always painfully see him applying a different brand name ointment every single time.
In other words, my dad was constantly buying all kinds of products that would aid him in his quest to stop the itching. Being the internet marketer that I am, I would personally ask my dad, out of curiosity, of how he had arrived to the conclusion of choosing the products he was using.
My dad told me that he simply chose the products based on desperation. In other words, if something didn’t work, he would constantly try something different until he found the solution he was looking for. Obviously, he would not ask anybody he knew about a great product that has been proven to relieve jock itches. It was such a touchy subject that my father never talks about it. But I would bring it up in the conversation because I simply couldn’t help but noticed him in agony as he constantly applies the multitude of ointments that he has literally wasted his money on.
The point I am trying to make is this. Have you ever heard anyone asking a friend to recommend a great product for relieving jock itches? It is probably an embarrassing question to ask a personal friend.
So my dad decided to seek an herbalist in the San Francisco chinatown area to treat his problematic itch. Due to the multitude of credible herbalists practicing herbalism in the San Francisco chinatown area, my father eventually chose one from the ads in the Chinese newspapers he reads every day. He told me that this particular herbalist specialized in relieving all kinds of skin problems relating to itching.
The fact that my dad responded to an ad ran by the herbalist who treated him is a classic example of good old simple advertising that focuses on offering solutions to people who were desperate for one. This is the classic principle of target marketing.
As a network marketer who is constantly looking for new education on how to implement effective network marketing strategies, I decided to do my own research on my dad’s buying behaviors and what led him to the decision of choosing this particular herbalist out of the hundreds practicing in the city of San Francisco. I find this exercise to be incredibly crucial because you never know what goes on inside the mind of the customer unless you ask him or her. And the great thing about this is that I had the rare opportunity to conduct the survey myself.
If you had read any books on the subject of successful marketing, they will tell you over and over again until you are blue in the face that the best way to sell anything to anybody is simply to ask them what they are looking for and giving them what they want. It is just that simple. But the problem that most internet marketers have is that they don’t want to ask because they think that the majority of prospects are too busy to answer their emails. When was the last time you replied to an autoresponder email? Probably rarely.
And not only that. They think that autoresponder emails are supposed to close the sales for them by simply keeping in touch with their prospects automatically until they are in the mood to purchase. But what is missing from this marketing equation is the personal interaction that they can have with their prospects that can literally take their sales conversion to a higher level.
The point I am trying to make is that my dad responded to a classified ad in the Chinese newspapers that basically addressed the problems that he was having and offered a simple solution that was backed by the credibility of the herbalist who stated clearly that he specialized in skin rashes and itching disorders.
If you heard me interrogating my dad, you would have commented how I sounded like an attorney. I was so frickin’ curious about how he goes about his daily purchases especially when it concerns choosing one herbalist out of the hundreds. Talk about competition!!! What made my dad chose this one in particular? I found out by actually looking at the ad myself and noticing how the ad stood out in terms of offering benefits on the subject of skin rashes and itching.
To make a long story short, my dad told me that for the first time he is finally finding relief at last. And the next thing I know, I saw him one morning consuming a bottle of a health and wellness product called Isotonix. Out of curiosity, I asked him who recommended him the product and he told me that it was the recommendation of his herbalist friend. My dad told me that it was rich in antioxidants and helps with high blood pressure and high cholesterol.
Despite the fact that my sister Winny already having my dad consuming the Monavie product consistently (an MLM Health and wellness product that I am passionately promoting currently via word of mouth), my dad is constantly in the market to try new products. That is just his personal nature.
So what is the lesson of today’s post? It is proof of how you can sell more to your customers once you have earned their trust. My dad trusted the herbalist because the herbalist provided him with some actual ointments and recommendation of dietary changes to relieve his jock itch. And it actually worked.
And this same herbalist convinced my dad to try the Isotonix product ( a health and wellness product that is not part of the MLM industry based on my research). My dad is a classic example of how he would continue to buy from you if you earn his trust!!! There is no network marketing strategy for health and wellness products that is more powerful than what I revealed today.
Happy Father’s Day!!!
Billy Loi



















































