Today I am going to show you how to use a highly effective and simple strategy to help you dramatically improve your Search Engine rankings on Google especially without sacrificing the integrity of your website. Many struggling MLM marketers are what I call victims of over hyped marketing strategies because they all suffer from the cookie-cutter marketing mentality. In other words, when a standard on specific marketing technique has been established among the internet marketing community, they are resistant to change when they already realized that the technique is not working for them. And till this day, I still hear the same marketing experts promoting this important marketing rule of thumb as a BIG MUST in order to improve your marketing results.
These marketing experts that I am referring to are the ones who claim to have tremendous experience in the area of Search Engine Optimization (SEO) for high search engine rankings. But when you pay them an arm and a leg to optimize your website, you are left with a website that is not even indexed within the first 10 Google search engine results pages. Isn’t it a darn shame!! Don’t you find this very disheartening. I would rather trust my fellow experienced bloggers over these SEO scam artists who take your money and then say that in order to improve your search engine rankings even more, you got to implement Google Pay per click advertising in order to improve your internet marketing campaign. In other words, if I had to spend a $1,000 dollars and to choose between an experienced blogger or a reputable webmaster with hard code HTML experience, I would go proudly with my fellow blogger. What I am about to say is probably going to upset a lot of reputable webmasters. I truly believe with a passion that experienced bloggers know 10 times more about effective search engine optimization than any reputable webmaster. There you go!! I opened up a can of worms. And I am going to back it up with 110% certainty. So what I got to say is bloggers rule the internet!!!
You have probably heard these so-called webmaster’s routine sales pitches. This is their famous pitch: ” In order for you to improve your Google rankings, you need to know how to use meta tags that are optimized with highly relevant keywords that has a lot of search volume.”
In other words, you must use highly competitive keyword meta tags that perfectly reflect what your site is about. Please do not fall for this load of bull. You, the customer, should be in charge of what keyword tags to use. Trust me. I know what I am talking about because I have been once burned by a highly reputable SEO firm for that worthless piece of advice. And this firm I am talking about has a national radio show (The Internet Business Hour). And that is what makes my argument so controversial. If you readers have been burnt by them, I would like to hear from you. Please leave me a comment with a track back.
The advice I am giving you is please, please, do not optimize your website with keywords that are highly competitive and has a lot of search volume. Why? Because you are not the only one who is doing it. You are competing with millions of others who are competing for these same highly competitive keyword meta tags.
If you have an ounce of internet network marketing experience in your blood, you probably already know that the secret to dominating the search engines rankings is to FOCUS ON NICHE MARKETS. And common sense will tell you that you should be focusing on NICHE KEYWORDS METATAGS.
I see these same marketing mistakes happening over and over again when I look at countless number of websites that use extremely and highly competitive keywords like “weight loss” in their links or navigation bars. If I were to ask the website owners why they have highly competitive keyword links, they will reply, 100% of the time, by saying that their so-called webmaster told them that the Google search engines will spider their pages and index their website according to the keywords that is seen on the links. That is network marketing suicide in an MLM world. Do you know how many websites compete for the keyword “weight loss”? ?? 92 million websites!!! Now how on earth are you going to get indexed within the first ten pages of Google with that highly competitive keyword in the navigational links to your website? And that applies to meta tag keywords too!!! Do you see where I am getting at? If you are a new website owner who sells a weight loss product, you are bound for marketing suicide if your webmaster insert the “weight loss” meta tag in your website.
What I am saying is that you should take the time to learn a little HTML especially when it comes to inserting meta tags in your website. Why? Because meta tag keywords need to be changed frequently to optimize the results of your gradually improving search engine rankings. And if you need to change the meta tags on your website, you will be throwing another $500 or more to your webmaster just for only a few minutes of work. That is highway robbery!!! So my advice, if you know any college students or friends that have HTML knowledge, pay them instead to do it for you if don’t want to take the time to learn HTML. You will save your arm and leg.
When using meta tags to your website, always focus on niche keywords that not too many people are competing on. Like for example, do not use the extremely competitive keyword tag “weight loss”.
Instead use a keyword niche term like “weight loss formula” or “amazing weight loss”. These keywords have about 500,000 search results. Now that is a lot better than to compete with 92 million websites for the “weight loss” keyword.
You have to realize that it is a lot easier to dominate a niche keyword and then branch into other keyword niches that you can dominate in. And once you target a niche keyword meta tag, you must track your keyword ranking results in terms of page ranking. Your goal is to get within the first ten pages of Google for that niche keyword. And once you see you have successfully accomplish that task, then you can now find more keywords that are little bit more competitive and go from there. But do it one step at a time.
This is exactly the marketing formula I follow when I perform my blog marketing activities. I start off with niche keywords for each blog post I make and then branch into other niche keywords related to main topic. All these niche keywords fall under the category of that main keyword. For example, “weight loss formula” and “amazing weight loss” fall under the general main topic of “weight loss.
The key is to cluster a whole bunch of those niche keywords in your articles that fall under that main topic and sooner or later, you will be able to dominate a very highly competitive keyword like “weight loss”.
That is exactly what I do on a day to day basis in my blogging activities.
Due to the length of this post I am going to continue in greater detail on how to use meta tags properly for enhanced Google search engine rankings. See you on the next post. And for those who have been burned by The Internet Business Hour, please reply to my post with a comment. If you happen to be a blogger who offers affordable SEO services, I want to support all of you. Please leave me a comment so I can link back to you. Go bloggers!!!!!!!!!!
Billy Loi
