How To Achieve Internet Network Marketing Success With Free Google Advertising
Today I am going to show you how to achieve internet network marketing success by utilizing the power of Wordpress blogs (an effective form of free Google advertising) to help you generate high quality leads for your network marketing business. In the previous post, I talked about the numerous advantages of Wordpress blogs over traditional websites in terms of much improved search engine optimization for web traffic generation provided by the powerful plugin features that are implemented into your Wordpress blog user interface. One of the powerful blogging platforms and features for maximum internet exposure that comes pre-installed on your Wordpress blog is the Wordpress Pinging system. In layman’s terms, this pinging system sends a message to all the online pinging services which, in turn, send out their own search engine spiders (kind of like Google spiders) to crawl your blog pages to retrieve good blog content after all the pinging services have been notified of your most recent blog post. Then they return your updated blog post back to their list of web services who are already subscribed to your most recent blog post updates. Hey, in case you didn’t know, these web services are also starving for good blog content besides Google. This is the ultimate form of free publicity that does not require any effort in the early stages of your online blog promotion. This can dramatically increase your link popularity very quickly because all the high-ranking blog search engines and blog directories will be carrying your blog post (or article) with incoming links (or track-back links) to your Wordpress blog, resulting in what I strongly believe to be the perfect solution to greater online exposure for promoting your internet marketing business.
In order to promote your network marketing business effectively through Wordpress blogs, the first thing you need to do is come up with some good content that is related to what you are promoting. There are two sides to the equation. Many struggling internet network marketers are always focusing on one side and not the other. Let me give you an example of what I am talking about.
We have already seen countless number of lead capture pages bearing the typical network marketer’s marketing message catered specifically to potential MLM prospects and Work-From-Home opportunity seekers. In the previous posts, I put a lot of emphasis on focusing on the most important benefits of what you are offering to your network marketing prospects. In this example, you are most likely centering the marketing message of your MLM lead generation capture page on the important benefits of owning a home-based business: freedom, work your own hours, take a vacation whenever you want, spend more time with family, and etc. These are the most commonly-seen lead capture pages that are floating all over the internet with compelling variations of marketing messages that revolve around the concept of being your own boss and the benefits of working from home.
There is nothing wrong with that approach of marketing. But I can tell you that it is much harder to generate high quality network marketing prospect leads with that approach as opposed to using a lead capture page marketing strategy that focuses on generating consumer interest in your specific MLM product. In other words, your capture page will not mention anything at all about the business opportunity. It focuses it’s entire marketing message on the product benefits by targeting only potential customers that are most likely inclined to buy the product.
I know a lot of experienced network marketers are going to say that this will take a longer time to successfully recruit MLM distributors into their business because it normally takes a while for the customer to be convinced that the product is indeed a great product worthy of promoting. And this usually comes after a few weeks or months of product usage. You must realize that a customer who believes in your product will have much greater success in promoting your product than someone who came into your business because of the “ground floor MLM opportunity” being on their top list of priorities.
So instead of promoting your own business opportunity lead capture page, or one that is usually provided to you by your MLM company, why don’t you try promoting a product opportunity lead capture page? As a matter of fact, you can create one yourself with the available software tools at your disposal on many of the website-building platforms. But since this post is about using the power of Wordpress blogs, I am going to be focusing on that for the time being.
Many internet network marketers are using website building platforms to create their own lead generation capture pages. Many of them are not aware that a professionally looking website or capture page can be built on a Wordpress blog format. Remember the benefits that a Wordpress blog have over a website? Let me refresh your memory. Websites are not accepted into the high-ranking blog search engines as Wordpress blogs are. And Wordpress blogs get more high quality publicity than websites. That is because the blog search engines are only interested in indexing blog content which is considered a tamed or toned down version of marketing content due to the fact that we have all been trained to become desensitized to online advertisements.
Right now you are wondering if a lead capture page created on a Wordpress blog is considered marketing content? And you arrived at that question by my statement that blogs are considered a tamed or toned down version of online advertising. And as result they are readily accepted into the blog search engines.
Let me clarify one thing. An MLM lead capture page that is created on a Wordpress blog is indeed marketing content that the blog search engines will NOTaccept. But that is not going to stop the Google search engine spiders from crawling your pages. That is due to the inherent SEO blogging features that came pre-installed with your Wordpress blog at the time of installation such as the pinging system that pings all the blog search engines of your most recently updated blog post content. And since your Wordpress lead capture page is not going to be accepted into the blog search engines, it is still going to be accepted into the major search engines like Google, Yahoo, MSN, and AOL as long as you provide good quality content to back up your promotional lead capture pages. What this means is that you are going to have to write articles to promote your lead capture pages, but you have to do it in a way that it is subtle.
For example, let’s say you have a domain name called www.SuccessUniversity.com that is hosted on your Wordpress blog. And you have created a professionally looking lead capture page on that blog’s domain. Since that blog is not going to be accepted into the blog search engines due to it’s marketing content, you would have to create another blog in a different subdirectory, like for example: www.SuccessUniversity.com/Blog.
So your blog’s sub directory is where you are going to post good quality content that pertain to what you are promoting. In other words, your blog content must mirror the format of an article without any hyped-up sales messages whatsoever. So as a result, all of your blog post content will go into the domain’s subdirectory without interfering with the domain’s main home page ( your lead capture pages). Even though your blog posts are promoting your blog’s sub directory page (www.SuccessUniversity.com/blog) you are in essence promoting your domain’s home page (www.SuccessUniversity.com) containing your lead capture pages. And that is the secret to getting your promotional capture pages to the first pages of Google in a shortest time possible.
In the next post, I am going to go into greater detail on how to set up a high conversion MLM lead capture page on a Wordpress Blog effectively that will have you ranking on the Google search engines faster than you think. And it is best form of free Google advertising you can get for your efforts. See you on the next post.
Billy Loi
Download tyBit Tool Bar Here
Tags: advantages of Wordpress blogs over traditional websites, improved search engine optimization, incoming links to your Wordpress blog, increase your link popularity very quickly, maximum internet exposure, most recent blog post, powerful blogging platforms and features, solution to greater online exposure, ultimate form of free publicity, updated blog post, web traffic generation, Wordpress Pinging System, your online blog promotion