Internet Network Marketing Resource

Today I am going to reveal an unorthodox approach to email marketing that is going to have you scratching your head thinking how can you have overlooked this most important principle to generating massive business growth and sales. I am talking about mastering the science of increasing response rates with targeted email campaign using one of the greatest marketing tools that have a unique advantage over other forms of direct marketing.  The personalization of your email messages should be more than emphasized in order for you to be able to promote your product or service through the power of relationship building.  An effective email marketing strategy incorporates the principles of using basic demographic information that your prospects provide when they subscribe (opt-in) to your newsletter. Email marketing  should be predicated on trust and voluntary agreement from subscribers to receive advertising emails and promotional messages from you specifically, and not from  unknown senders. Especially in a cash strapped credit crunching slow economy where advertising revenue is very tight, you can still utilize email marketing for promoting your network marketing business, boosting traffic, skyrocketing your sales.

Whether you want use the services of leading online email marketing solutions for creating personalized HTML messages with an easy to use editor or using just plain text is entirely up to you.  Although rich HTML email messages might have a hard time getting through the spam filters. This incredibly popular form of internet advertising has been abused by a lot of internet network marketing gurus known for their extremely pushy email marketing and sales copy tactics that turn a lot of people off including myself. If you are new to email marketing,  there is a reputable company by the name of Constant Contact that provides excellent customer service in the area of providing you a way to create a professional email marketing campaigns for any business you are promoting. You’ll also learn how to improve your search engine rank and online visibility by implementing email marketing, blogging and other web 2.0 social media tools to engage your prospects and customers. You’ll also learn how to read your internet traffic statistics to fine tune your marketing campaigns.

Also you must know how to use highly-relevant keyword-rich text on your lead generation pages to capture the attention of website visitors and what to do with their contact information if they decide to opt-in. Successful internet network marketers know how to effectively use e-mail marketing to communicate with their existing prospects and customers by not sending out unsolicited bulk e-mail, also known as spam.  That is the first step many struggling internet marketers fail to do despite buying email leads from lead generation companies who claim that they are real-time opt-in email leads.  That will get you banned from your ISP for spamming. Why?  Because you didn’t generate the leads yourself. Someone did it for you.

There are plenty of direct email marketing software for managing targeted email marketing campaigns. Before you go out spending any money on any of them,  you should try to use the free version first for testing purposes. You can start first by using free content search engine and article directories to submit and receive articles by email or browse articles too. That is an excellent way to get great content for your target market.

If your online marketing budget is tight,  email newsletters allows you to gain leverage on the internet by providing highly relevant content that your prospects or customers requested for.  This builds  long term credibility which is critical for potentially boosting revenues through the process of  establishing ongoing relationships with customers through personal interaction.

Email also is great for increasing quality lead generation with prospects who are unresponsive in the beginning.  This is great for building credibility gradually as you may have known already that credibility has to be earned. It is not an overnight accomplishment. In other words, would you buy your first car at your first car dealership you visit?  I hope not!!! The repetitive aspect of Email marketing allows you to make constant contact with your prospects to gradually warm them up to you.

Email marketing is increasingly used by many companies, from small businesses to large corporations, for bringing potential customers to their Ecommerce websites. Due to the busy nature of most businesses,  they most likely use a hands-free software of a sophisticated nature that automatically composes emails  and sends them to their subscribers. The goal is to attract new customers with easy and affordable email marketing and stand out from all that junk spam mail in their typical prospect’s email inbox.

Although they are receiving your e-mails, that doesn’t make them a customer until they make their first purchase!!!  Direct mail marketing has proven that it takes at least several mailings before a purchase is made.  And after the first purchase, you will start to experience a higher level of repeat business from your customers in the form of repeat sales and referrals.  In case you didn’t know,  customers always love forwarding important emails to their friends and families.  Did you know that is how HOTMAIL.COM got incredibly popular through the viral email forwarding process from one friend to another?

In order to get the most out of your email marketing message, you must take the time to understand the fundamentals of proper email communication with effective email marketing personalization for branding purposes.  Remember your goal is to be unique from all those spam rich emails with a marketing plan that is designed to generates explosive sales.

Email marketing web analytics can also be used to track the outrageous growth of email advertising and promotion of your network marketing business. Learning explosive marketing strategies for exponential business growth takes time especially when you are trying to profit from creating a strong network marketing downline with web 2.0 social media.  It is not an overnight process.  This is where most inexperienced internet network marketers would throw in the towel.

Partnering and teaming up with other online entrepreneurs already has a proven history of success in fueling explosive growth for any online business start ups.

If you happening to be using web 2.0 social media marketing to promote your  MLM business, distributing your marketing video via email to your prospects is a great way to break the ice especially when other forms of email marketing has failed.  Every one loves to watch  funny videos.  I have viewed my share of them. And many times I have forwarded them to my friends which has a viral email effect that has proven the test of time.

Email content management software serves the purpose of managing the explosive growth of data for all online business networks with auto responders, conversion tracking, and quality email deliverability.  Early in your email campaign, it may not be necessary. But internet business growth is always unexpected.  That is what happens when you are starting a business in an industry that relies on text-based email messaging, and the video marketing place when implementing viral video marketing into your customer prospecting campaign.

Email marketing content for your target market of prospective customers can also take the form of exclusive full resell rights and Private Label rights to keyword rich article content they are hungry for. The right marketing approach for massive success taught by the right upline support team with great leadership skills is the fast track to explosive network marketing signups in any economy.

I remember the first time I learned about email marketing,  I thought that it involves buying a list of email leads from a leads broker and then sending them out to all your email prospects. Wrong!!  That is ultimate form of spamming that will get you banned from the search engines.

After reading books on the subject, I realized how permission based marketing ties in with email marketing. A  highly reputable internet marketer by the name of Seth Godin has carved out a niche for himself by  popularizing the concept of asking prospects for permission to send them e-mails known as permission based emails.  Do you remember the email prospect leads you have bought from your leads broker?  You still need to ask them permission to send them anything.

Because you didn’t generate those leads yourself,  you need to run them through some kind of filter to verify that they are indeed not spam. GetResponse, for example, is an easy, web-based email marketing software that automatically delivers your campaigns, offers, newsletters, follow-ups and auto responder messages to all your opt-in prospects 24 hours a day 365 days a year.  If you have purchased email leads,  they will verify the leads for you.

Now getting back to the subject of permission based email marketing.  When I heard about email marketing, I thought it involved the process of  buying email addresses of interested prospects.  Boy I was wrong.  I didn’t realize that you have to generate the leads yourself through a high conversion lead capture page to which you have to drive targeted traffic  with either pay-per-click Google Adwords OR organic search results.

Google Adwords advertising is incredibly expensive especially if you don’t know what you are doing. But it is very effective to driving quality prospects to your lead capture page that will eventually generate a high quality email lead for your auto responder marketing campaign.

If you want to choose the free Google advertising route,  I have the perfect marketing approach that is not going to cost you a dime. When I say free advertising,  I am referring to the process of getting your marketing content ranked on the first five pages of Google. And you can accomplish that by creating a lead capture page on a WORDPRESS blog!!!  If you have not read my prior posts on how to monetize your network marketing business with Wordpress,  then you need to go back to the previous months archive to look for my older blog posts on that very specific topic. It covers everything in greater detail.

The beauty of Wordpress blogs is that it is a thousand times more search engine friendly than a typical website.  And I am not over-exaggerating. In other words, Google loves blogs because they see them as  highly relevant content.  Google knows people search online for quality information and that is exactly what Wordpress blogs symbolize.  If you create a lead capture page with keyword rich text on a Wordpress blog platform,  you have a greater chance of getting indexed within 2 days in Google.

New websites will take somewhere as long as 6 months or longer to get indexed in Google. To rub salt into your wound, that doesn’t mean appearing in the first five pages of the search results. In other words, Google doesn’t like websites.

Now once you get your well optimized Wordpress lead capture page up and running, you should be generating high quality email leads for free with no problem. Always use your auto responder to send them good content so your emails will not look like a sales pitch.  I refer to any email as spam when there is a sales pitch element tied to it. In other words, any message constantly asking me to buy something turns me off.  I usually delete it regardless how credible the marketer is. Mike Glaspie and Rachel Long are classic examples of internet marketers who continuously sends out high-sales pitch emails that are so aggravating.

You already know how effective blogging is because your target market loves blog content. And they also love subscribing to blog posts via emails.  Use the same approach of submitting high quality article content via emails and build a spam-free relationship with your prospects.

Billy Loi

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This entry was posted on Tuesday, November 18th, 2008 at 1:14 am and is filed under effective attraction marketing, generate high quality leads, higher converting mlm leads, higher search engine rankings, internet network marketing, mastering network marketing, network marketing signups, power of Wordpress blogs, struggling internet marketers, struggling network marketers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.