Today I am going to reveal the formula on how to write an effective press release to market your internet network marketing business. This network marketing business plan with a consistent track record of success demonstrates an example of effective organization and leadership skills evidenced in the power of press release for new products that meet the needs of your prospect. Like every custom developed lead generation capture page used for productive network marketing prospecting, press release templates developed for instant PR success have attraction marketing ingredients that are based on the law of attraction proven to help you accomplish one ultimate objective in network marketing: Brand yourself instead of branding your network marketing company. This unique selling proposition in the form of high quality articles have elements of a successful website and credibility necessary for generating revenue sales with products. The formula for a successful press release in any marketing campaign lies in the press release format rules that internet network marketers cannot break. A successful press release that is based on a tried and true rule of journalism puts a lot of emphasis on the first item of a press release that a typical journalist will see: THE HEADLINE!!!
In order to write an effective press release for free publicity that comes with an established credible reputation via brand awareness (you are branding yourself), you must put yourself in the shoes of a reporter. The reporter is under a lot of stress to produce some good quality content from the stack of press releases that he or she has to sort through to get to the cream of the crop. Just like in the tough world of advertising, not only do you have to stand out from the crowd of competing online advertisers in the Google search engines, but you have to first capture the attention of the already stressed out reporter. So in essence this reporter is the gateway to your ticket to free credible publicity provided that the content of your press release article has all the elements of keyword rich text that spell a newsworthy press release to the eyes of the reporter.
Let’s say what they picked up from the stack of press releases is a boring article where the writer focuses on the company’s history in terms of how long they have been in business, which includes everything they have accomplished leading up to today. The problem with this article is that the writer made the mistake of focusing on the business side of the equation. They have broken the number one rule of thumb. And that is customers are not interested in what your business has accomplished in the past 10 years or how many licenses it has in order to operate legally within their state.
Customers are not interested in how many degrees you have in a certain career field or whether your company’s success was attributable to profitable strategic partnerships that may lend instant credibility to their business existence. In other words, what does their existence and track record have to do with providing good quality content to hungry prospects online.
I am not saying that company track records and history of accomplishments are not important. They do have their place in a successful business strategy, but not in the early stages of the advertising campaign via press releases. Your ultimate goal as a writer is to write for your reporter and online audience and not for the company executives. In other words, do you care if such and such a business owner has a PHD in Macrobiotics and Nutritional science if all you are searching for is a colon cleansing product that does what you want it to do? In other words, what does a PHD in Macrobiotics have to do with cleaning your colon.
Instead of focusing on what the product can do for the online customer, some inexperienced press release writers make the mistake of talking about themselves. It is too much ME ME ME ME!!! They should be focusing on YOU YOU YOU YOU instead!! And what is really fascinating is that a lot of these same writers make the same mistake with their website too. Their website’s home page is basically an ABOUT ME page that looks exactly identical like their ABOUT ME press release article. What does an ABOUT ME page on your colon cleansing website have to do with helping you in your quest to clean out your colon.
Maybe having a PhD in Macrobiotics may lend credibility to the product’s effectiveness due to the fact that having a PHD will indicate that the creator behind such colon cleansing products have some special analytical knowledge as well as out-of-the-box creative thinking that leads to innovative breakthroughs in advance science behind the effectiveness of all product formulations. Like I said before, these credentials have their place in their sales presentation process. It all comes later after the marketing message!!!! The main marketing message is what is at stake here. But the marketing message must be fine tuned in subtle ways for an acceptable press release format. In other words, write only newsworthy content for your readers (or prospects) and, most importantly, the reporter.
The reporter doesn’t like ABOUT ME press release articles. Nor do they like content typed on a piece of paper that makes it barely legible…illegible ink…small text…etc. In other words, make it easy for the reporter to read your content. And many times there would be articles that have no headline or the author’s contact information. And these are key elements of a successful advertising campaign from a newsworthy point of view. So articles without those elements will get tossed in the garbage can.
The important rule of thumb to remember is that you must adhere to the strict industry standards of journalistic formatting so your article will be visually appealing to the reporter’s eyes. In other words, if you want your press release to be considered newsworthy, just make it easy to read. In order to accomplish the following, you must following their standard format for writing assignments.
If you are sending your press release articles via mail, you should use letterhead or plain, 8.5 x 11 white paper (regular size paper). If you are sending it via e-mail, make sure you use a plain white background.
Like flash websites that take up too much download time, so does flashy type paper. This will make you look very unprofessional and dampen the quality of your keyword rich content. If you have a press release that is newsworthy, why are you going to go through more trouble of making it stand out even more with loud colors. Does the meaning “loud cologne” ring a bell to you at all?
These are the critical elements you need to have in the main section of your press release article.
- Your contact information: It should be in the upper left hand corner of the page along with a letterhead with your company name, address, phone number, e-mail address, or domain name.
- You need to also provide the name of the person who will be serving as a middle person between your company and the media. If you don’t, the reporter will not consider your press release for inclusion in their press release submissions.
- You must specify the date or time when the news is to be delivered. Underneath the section of your contact details (your name, address, phone number, etc.), type the words:”PLEASE RELEASE ASAP.” This lets the reporter know that you have given them complete control over your article.
- If you happen to have a press release that has to be delivered by a certain date, you need to type the words: “PLEASE RELEASE ASAP BEFORE (THE DATE).” Let’s say the article you are writing to pertains to the Thanksgiving holiday events, then you obviously want your press release going out on that exact same day.
- Just try your best not to bombard the reporters with so many requirements with regard to the submission process. In other words, if you make them go through many hoops and hurdles, they will drop your article in a heart beat.
- Right below the date of your request for the press release submission, you need an eye-catching headline that will captivate the reporters attention. Your headline should be in caps, and bolded just like the Google search results for the specific keywords.
For example, “CONSTIPATION RELIEF FOR SENIORS” is not very appealing. “THE ULTIMATE CONSTIPATION REMEDY PROVEN FOR AGE RELATED CONSTIPATION” sounds more newsworthy. Just like I have said before in the prior posts, coming up with a headline for your Google ads requires the same amount of attention as for the headline of your press releases. A good reference guide for coming up with good headlines for your press releases is to spend some time studying the headlines of your typical front page newspaper articles. Take the time to find out which ones grab your attention. You can use those headlines as a sure-fire headline template for your press release article.
Sometimes you will come across a difficult topic that requires a lot of explaining and education. In this case, you want to do your best to not beat around the bush and get to the point ASAP. You have to remember that the reporters do not have time for you to lose sight of the main point. What you can do is pretend you are trying to teach a little kid complex topics and difficult concepts by giving examples (like analogies). Isn’t that how most people learn? 
Due to the length of this post, I will continue from here.
Billy Loi
PS: If you are serious about improving your journalistic skills or developing those skills to start with, then you need to enroll in Mike Klinger’s Renegade University who will teach you step by step and click by click on how to write like a journalist. This is crucial if you want to venture into the area of press releases in the future. Click Here to find out more.
If you want high quality one-on-one consultation with a highly successful internet network marketer who will take what you learn from Mike Klinger to a higher level, then Scott Rogers is the man. Click Here to learn more about what Scott has to offer.
